{"id":4504,"date":"2020-07-29T17:46:45","date_gmt":"2020-07-29T15:46:45","guid":{"rendered":"https:\/\/www.d-vine.pro\/?p=4504"},"modified":"2020-07-29T17:46:45","modified_gmt":"2020-07-29T15:46:45","slug":"how-do-customer-reviews-impact-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.d-vine.com\/en\/how-do-customer-reviews-impact-your-restaurant\/","title":{"rendered":"How Do Customer Reviews Impact Your Restaurant?"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Customer reviews are everywhere and are a key part of the purchasing process nowadays. Whether it be on Amazon, Deliveroo, or on social media, consumers go fishing for information before going through with a purchase. In the hospitality market, customers use websites like TripAdvisor or Booking to compare customer reviews, prices and the competition, before booking their hotel or restaurant. Customer reviews are thus your shop window on the web and can be a powerful ally in helping you to stand out among the competition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Customer Feedback in Figures<\/h2>\n<p>Whether you agree or not with the idea of customer reviews, it is important to understand their importance for a restaurant:<\/p>\n<ul>\n<li><strong>Nine out of ten people<\/strong> in France check a restaurant\u2019s reviews before going there. Most find them a useful source of advice (source: IFOP study 2016).<\/li>\n<li>In 2015, TripAdvisor claimed it received <strong>200 new comments a minute.<\/strong><\/li>\n<li>In 2018, <strong>66 million reviews<\/strong> were posted around the world.<\/li>\n<li>TripAdvisor is used by <strong>260 million people<\/strong> a month.<\/li>\n<\/ul>\n<p>Although many of the reviews featured are biased or fake (Source: DGCCRF), the reassuring thing is that 81% of the reviews published are positive with scores of 4 or 5 out of 5, and only 10% give scores of 1 or 2 out of 5.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You also need to understand how the TripAdvisor algorithm works. The three key criteria are:<\/p>\n<ul>\n<li><strong>Volume of reviews<\/strong><\/li>\n<li><strong>Recentness of reviews<\/strong><\/li>\n<li><strong>Score<\/strong><\/li>\n<\/ul>\n<p>So a restaurant will rank higher in listings if it has a lot of reviews scoring 4 out of 5 rather than just a few reviews with a 5 out of 5 score.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The Impact of Customer Feedback for a Restaurant<\/h2>\n<p>Now that we know these figures, what impact can they have on your restaurant?<\/p>\n<p>According to the magazine Tourmag, a drop of 1.5 points in the average review score equates to an 11% drop in the sales of a business.<\/p>\n<p>A low ranking can be bad for corporate image. A poor score can indeed have a negative effect on your existing clientele \u2026 as well as on your bank\u2019s confidence in you when it comes to asking for a loan, or on recruitment. Potential future employees would prefer to work for businesses with good scores.<\/p>\n<p>A positive score, on the other hand, can be extremely good for your business in terms of reputation and customer traffic, resulting in better food and beverage sales. Raising your score by 1.5 points is said to help increase revenue by no less than 11%.<\/p>\n<p>Unfortunately, it is the unhappy customers that most often leave comments online and more rarely the happy ones. So how can you boost your score on customer review websites?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How to Improve your Customer Reviews<\/h2>\n<p>There are several ways to enhance your online reputation:<\/p>\n<ul>\n<li>Take control by closely <strong>managing your business\u2019s page<\/strong> on review sites.<\/li>\n<li><strong>Check the accuracy of the information provided<\/strong>, like the telephone number, opening times and website address.<\/li>\n<li>Post <strong>good quality photos<\/strong> in high definition to attract customers and draw people\u2019s attention away from any unofficial ones posted by customers, which are often less enticing.<\/li>\n<li><strong>Reply to customer reviews.<\/strong> Replying to positive customer reviews can help build loyalty. It also encourages potential new business, while answering negative feedback will allow you to set the record straight.<\/li>\n<li><strong>Report defamatory reviews.<\/strong> Comments which specifically name or identify an employee are forbidden by TripAdvisor. To request that such comments be deleted all you have to do is complete a form.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Lastly, encourage happy customers to submit reviews in order to eclipse negative feedback:<\/p>\n<ul>\n<li><strong>Ask customers in person<\/strong> at the end of their meal: \u201cPlease leave us a review on the internet\u201d.<\/li>\n<li><strong>Make this easier for them<\/strong>, by having a QR code on the menu for example.<\/li>\n<li>If you have the customer\u2019s email address, you can <strong>send them a post-stay or post-meal email<\/strong>, thanking them for their visit and encouraging them to leave a review.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The process of increasing and improving customer reviews can be long and tedious. It can take time and the results won\u2019t show immediately. However, customer feedback is a key way to develop your business and customer behaviour in this area is something that must not be ignored. Don\u2019t forget that online customer reviews are a shop window for your business. Solutions exist to help you manage them effectively, such as Guest Suites, which, like 10-Vins, is based in Nantes ?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>To learn more<\/h2>\n<p>Customer satisfaction also comes from the recommendations you make to customers and your ability to offer them what they are looking for. If you want to make successful wine suggestions and fulfil your customers\u2019 needs and wants, there are several steps to follow. <a href=\"https:\/\/www.d-vine.pro\/en\/recommending-wines-keys-to-achieving-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our article to find out more.<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Customer reviews are everywhere and are a key part of the purchasing process nowadays. Whether it be on Amazon, Deliveroo, or on social media, consumers go fishing for information before going through with a purchase. In the hospitality market, customers use websites like TripAdvisor or Booking to compare customer reviews, prices and the competition, before...","protected":false},"author":1,"featured_media":4479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-4504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-professionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D-Vine - How Do Customer Reviews Impact Your Restaurant?<\/title>\n<meta name=\"description\" content=\"How do customer reviews impact your restaurant? What can you do to improve them? 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